Earlier this year I was asked by Strategy Magazine how my team at Rocket XL would get Canadians interested in visiting Canadian national parks. Currently Parks Canada is facing an uphill battle getting people interested in visiting its sites which is impacting its revenue year-over-year.
In today’s market, everything is competing for people’s time. To add to the challenge, Parks Canada is faced with educating and trying to connect with a diverse, multi-cultural audience that may find visiting a national park overwhelming (could you imagine trying to wrap your head around camping for the first time?).
My POV, in less than 200 words, can be found here.